Structural features of an advert to note:
- Copy - written explanation of the product, this applies to font, colour, size and its placement.
- Headline - what the customer reads first, it should be key for attracting attention to the product.
- Subheading - elaborates the promise composed in the headline.
- Slogan - phrase that describes the benefits of the product e.g. Tesco - 'every little helps'.
- Logo - a symbol which will feature on all products/adverts produced by the organisation.
- Central image - main image on the advert, which should be vital in grabbing customer attention.
- Typography - style of font used on the advert, the font will contribute to brand identity as the same style will be used on all products/adverts.
- Brand identity - how a business wants to be perceived and appeal to their customers.
No comments:
Post a Comment