Demographic profiling
A- Bankers, lawyers, doctors
B - teachers, graphic designers
C1 - nurses, junior management
C2 - plumbers, builders, blue collar jobs
D - semi skilled and unskilled workers
E - unemployed, students, pensioners
- Letters A,B,C are the categories which most media target, these people have Professions such as Lawyers, Teachers or managers.
- Letters C2, D, E are targeted at the people who don't make much money e.g. plumbers, unemployed or builders. These people are stereotyped as those who read the sun or watch soaps and reality TV.
Psycho-graphic profiling
Main streamers - they are the largest group with lots of money.
Aspires - they seek status meaning that they are driven by image.
Succeeders - these people want to make it in the career, they aren't driven by the money.
Resigned - they are usually elder people who are interested in events which have happened in the past.
Explorers - these people seek discovery and want to embrace individualism.
Struggles - these people tend to be very disorganised, they often purchase items that they don't need such as alcohol or lottery tickets.
Reformers - they have freedom of personal growth and they care about the well being of their environment.
Types of audiences
Target Audience - The particular age group
Niche audience - A specific audience
Stuart Hall
Reception theory - dominant, negotiated and oppositional
Interactive audiences
Participatory culture - all taking part in something e.g. a new game
Event television - A final of something e.g. Strictly Come Dancing
Prosumer - A producer and a consumer e.g. a You Tuber
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