The three variations of newspapers are:
Broadsheet - The Independent, The Financial Times, The Guardian, The Daily Telegraph
Mid Market tabloids - The Daily Express, The Daily Mail
Red Top Tabloids - The Mirror, The Sun, The Daily Star
Broadsheets (quality)
- Text to image ratio is much higher, the actual context is written in much more depth.
- Contains sophisticated formal language
- Broadsheets are objective, they tend to be made up of facts and figures. This eliminates too much persuasion from the journalist perspective.
- Contains lots of hard news (politics, economy, health), the vast majority of this hard news is international.
- The actual format is larger.
- The main story on the front page tends to contain small letters and lots of text so that we are able to gather a detailed concept of the content before we read the entire thing
Mid Market Tabloids
- Includes a combination of hard and soft news, hard news are examples of Politics, War, Health and Economy. Soft news are examples of celebrity gossip, sport, fashion and human interest.
- Has much bigger text and headings
- The image to text ratio is much larger in comparison to a broadsheet.
- Informal and easy to read.
- Their language suggests that they talk to you rather then down to you, this is further emphasised by the use of the pronouns 'we' and 'you' which are mentioned continually throughout.
- Although the Daily Mail can be trashy it does have a British aspect to it, such as the coat of arms and the fancy masthead text.
- Headings are written in capitals in The Daily Mail whereas they aren't in a broadsheet.
- Mid Market tabloids are very subjective rather then objective like a broadsheet.
Red Top Tabloids
- Mainly soft news and if it does contain hard news then it usually isn't taken with the same amount of seriousness as a broadsheet or a Mid Market.
- All mastheads are red on a tabloid, they are easy to distinguish due to the brightness.
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