Advert

What was the task that you were assigned?
- We were randomly allocated a topic on which we had to create an advert on, in this scenario my group ended up with the task of creating advertisement about an energy drink for adults - specifically how this positively effects them. Our aim once assigned this production was to signify the boost that an energy drink presents you with therefore, we wanted the beginning to come across very depressing and sad then once the drink is drunk you feel this instant alertness to feel positive and ready to handle the day.

What programme did you use to create your task? 
- Once we had gathered all the footage we when exported it onto Premiere 2019 which is a video and photo editing app created by Adobe.

What tools did you use from your programme to create your task?
- Primarily I used a lot of colour adjustment throughout such as, the black and white setting and I enhanced all the videos by playing around with the warmness, saturation and highlight effects. This was so that the change of mood was made clear to the audience. At the beginning of the advert I placed a VoiceOver on top of the music, this really adds to its originality. After the energy drink is drunk I placed a pop effect over the music which is then followed by consecutive zoom transitions as we move from one video to the next.

What went well and what would you do differently?
- The good parts of this advert for me is the storyline, it explains the purpose of our product and what it does once you have drunk it. I also really like how we added voiceovers instead of displaying text on the screen because this causes the audience to really engage with the concept that we are trying to get across. To improve I would like to show more variations of adults drinking the product so that the audience can fully gather that this drink does make everyone more energetic and positive. Also another aspect which would make this advert better is to have the product visible in more of the shots so that it is fully promoted the entire time.