DIRT Jungle Book (weekly assessment)

 

DIRT Music Video (weekly assessment)

 

MARK: 6/10

DIRT Big Issue (weekly assessment)

 

DIRT Q4 NEWS (weekly assessment)

 

MARK: 8/10

DIRT Q3 NEWS (weekly assessment)

 

MARK: 6/10

DIRT Q2 NEWS (weekly assessment)

 

MARK: 10/15

DIRT Q1 NEWS (weekly assessment)

MARK: 6/10

DIRT Assessment - MEDIA MESSAGES

MV Assessment

Explain how representations in music videos are chosen to promote the artist(s). Refer to one of the music videos you have studied to support your answer. [10] 

A representation underlines the presentation of an individual, a social group or an issue within society, in relation to 'Stop where you are' Corinne Bailey Rae is represented in a positive manner when she is seen associating herself with a diverse range of people all who are misunderstood. As the artist moves gracefully between each social group it highlights that she is able to see everyone as equal this intern promotes her as an artist because it enables the audience to acknowledge her kindness but most importantly her dedication to addressing the harrowing issues of prejudice to the world. This stereotype of being 'nurturing and kind' relates directly to how women are represented in society and within 'Stop Where You Are',  Corinne Bailey Rae displays all these characteristics. Again this positive representation will promote her as an artist, signifying that she is warming person who shares great concern about how the damaging patriarchal society is impacting not only upon these social inferior minority groups but also how society as a whole view those around them.

By associating herself with those individuals in the video - who are seen as social inferiors, she is enabling the naive selfish people within society (those who are ultimately the ones responsible for the creation of these stereotypes in the first place) to take a step back and accept the damage they have caused. Because by making damage known to the ones who are responsible creates a feeling of guilt which could lead to social change and actions being re - considered so that stereotypes are reduced. As the artist walks through the lustreless urban environment she takes time with each and everyone one of the inferiors, in particular the young girl in the blue hoodie. The reason for this is because the teenager could be symbolic of how the artist felt at the same age, the young girl displays elements of being isolated from friends and family however, towards the end of the video a powerful bright light is placed over her face as she simultaneously lifts her head up -  suggesting that the young girl is ready to stand up for herself and not let what has happened in her past impact upon her day to day life anymore. All these factors present the artist positively and reinforce the message conveyed through the lyrics and the title of the song 'Stop Where you are', with this sense of taking a step back and reflecting on the damage dominating society.

The idea of placing the artist in a red dress that connotes determination, desire and love not only allows her to stand out against the colourless urban environment but it also gives her the place of power to address prejudice. Throughout the video we are shown that social change is possible as long as we are dedicated to the issue, an important representation of this element is when the middle class businessman fails to acknowledge the homeless women (representing the norm in society). However, we are later shown the businessman handing her a coffee alongside outbursts of laughter, this could suggest that Corinne Bailey Rae's message has been recognised and is therefore the catalyst for a better society. Because social change has been proven to work this further presents the artist positively as it shows that the message has value, whilst also having the power to break down these social barriers so that everyone can be viewed equally. The overall positive representations conveyed throughout are ultimately responsible for promoting the artist so that she is seen as a public figure who's aim is to make society a healthier place for everyone. 

'Titanium' - David Guetta ft Sia

'Stop Where You Are' - Corinne Bailey Rae

Music videos

Exam style - MUSIC VIDEOS: 

10 mark question - 15 minutes
15 mark question - 30 minutes
- Could be asked about language, representation or context
- Could be asked about one of the videos, both or a comparison of the two.

Titanium:

• Lighting is natural giving less of an artificial effect - could also highlight the aspect of bullying by making the seriousness of the issue known/clear to its audience. Once lighting gets darker it connotes this idea that the young boy is seriously upset and unhappy with the life he lives.
• Slow pace at the beginning enabling us to interpret the situation but once on the bike the pace reflects the speed that he is cycling at.
• Special effects are used when the toys are floating around the room and when the boy summons the keys from the kitchen counter. 
• Long shots create the isolation he feels whilst also suggesting that he is different to those around him.
• At the end of the video there is an over the shoulder shot from behind the police officer which could suggest that the boy holds more physical power - reflected when the officers are thrown back at the end.
• Warm clothes signify this idea off 'living life in the cold', combined with his emotions we feel this saddened atmosphere he lives within.
• Red hat is a main prop throughout the video as we are able to recognise him meaning this prop serves to be a strong motif and explains his differences to the rest of society.
• Keys have two interpretations they symbolise escapism from constantly having the hide in the dark whilst, also emphasising the idea of wanting to hide from others so that he isn't bullied/attacked.
• Representation of his house being in a complete mess reflects the state of his life during this time.
• Video takes us on a journey and shows us how he had the strength to carry on until we are presented with this bright light right as the final shot which could suggest that he has committed suicide.
• Boy returns to the same body position that he was in at the beginning (head in his hands) - highlights this idea of a cyclical structure connoting this idea of not having a rest from his tiresome awful life.

Stop where you are:

• Low angles connote strength and that she is able to 'stand tall' - something that is hard to do in society. Lower angles could also reflect the weakness she felt in her old self and the slightly higher angles suggest how far she has grown as a person.
• Pan shot off her shoes creates a calm tone at the beginning whilst showing the women's elegance.
• Many shots of the women are of her being alone, this highlights the idea of independence and being able to hold her own.
• Women in the red dress has the most screen time as the message is about how she has grown from a saddened hopeless little girl to a strong independent women.
• It's evident that the women is speaking to her younger self in the hope that her message will reach out to other people who are feeling the same way that she was.
• Bullies in the foreground look bigger than her which could suggest she was intimidated by them at one stage of her life.
• The red dress has connotations of love and women empowerment and the blue hoodie her younger self wears has connotations of sadness.
• Darker lighting is evident in shots of her younger self, this juxtaposes the brighter lighting in her older self - suggesting she is happy now.
• The emotional performance could reflect how she had a rough life when she was younger but as she has got older she has learned how to deal with it which has resulted in growth in her personal self.
• Slow pace so that the meaning can be acknowledged and understood by the audience, also the slowness highlights the seriousness of inequality.
• Video explains how we are all part of the same community and therefore everyone should be civil and should respect everyone regardless of how similar or different they are.

Old Spice advert

Charity advert

Lucozade Sport

Advertising

Structural features of an advert to note:

• Copy - written explanation of the product, this applies to font, colour, size and its placement.
• Headline - what the customer reads first, it should be key for attracting attention to the product.
• Subheading - elaborates the promise composed in the headline.
• Slogan - phrase that describes the benefits of the product e.g. Tesco - 'every little helps'.
• Logo - a symbol which will feature on all products/adverts produced by the organisation.
• Central image - main image on the advert, which should be vital in grabbing customer attention.
• Typography - style of font used on the advert, the font will contribute to brand identity as the same style will be used on all products/adverts.
• Brand identity - how a business wants to be perceived and appeal to their customers.

DIRT 2B - Industry and audience JB and R1 assessment

The BIG ISSUE, front cover analysis, comparison and essay

The BIG ISSUE, intro

General understanding:

Launched in 1991 by John Bird and Gordon Roddick, with an aim to transform the lives of London’s homeless by giving them a job - enabling them to earn an income. 

Vendors who tend to be male and are aged 18-46 buy the magazine for £1.25 and sell to the public for £2.50 throughout the streets of London. 

The Big Issue is a niche magazine meaning it is specific and outside of the mainstream. The magazine is an example of 'ethical capitalism' meaning that the benefits are real and long lasting for the future. 

Ethos is the magazine is 'a hand up not a hand out' meaning that selling the magazine helps the community and makes a difference to someones life.

It has become the worlds most widely circulated street newspaper! Has now been globally published in countries such as Australia, Japan and South Korea. 

The magazine belongs to the hybrid genre, offering entertainment and social business (associated with working for the benefit of people e.g. healthcare and education). 

1995 The Big Issue foundation was launched - a charity which helped the homeless with information, advice, guidance and support.

2001 was the peak year for the magazine, it sold 300,000 copies! Sales began to decline after that but, in 2012 they did a re - launch which improved circulation figures. 

Target audience are ABC1 and Uni educated and eager to make a difference in society. A Big Issue consumer will likely be a left wing supporter and a reader of The Guardian newspaper, there is no specific gender specified from research. 

2,000 vendors in Britain,

100,000 copies sold in Britain each week,

2013 vendors made £5 million +,

100 people approach The Big Issue every week

Key magazine terms:

- Masthead, the title of a magazine.

- Plug, a feature that will appear inside.

- Puff, a story given prominence on the front cover.

- Cover star, the people featured on the cover.

- Anchorage text, text that gives the main image meaning.

- Banner, text that runs across the bottom.

- Skyline, text that runs across the top.

Minecraft construction

Minecraft

Radio reflection questions

Radio Construction

Radio

Jungle Book reflection questions

Jungle Book Construction

Jungle Book questions

https://docs.google.com/document/d/e/2PACX-1vSGpXCzcs-FUZ6_wB3uzPiuuJGwfhSmOu1AtSPbW65VCjFwMYqEVu5BlOUhowkwM3_lUWuKjEdmfi-7/pub

PPE - Dirt 1B News Assessment 2020

Grade: A
Mark: 38/50

Question 1: Analyse all aspects of media language, use CLIFT to complete this action as you need to talk about the layout and why its specific to the particular news genre and the style of text and how its been written etc. Discuss the technical conventions such as hard and soft news, the font to image ratio, the mode of address/lexis. MUST consider CUPPTUNE so that news values are referenced in order to get the higher marks, consider what the stories in the newspapers highlight and what they are trying to show. Lastly, provide a conclusion that is relevant to the question.  MARK: 13/15

Question 2: Must include a representation theory of your choice, could have selected either Van Zoonen, Hooks, Gauntlett, Butler, Hall or Gilroy. Could have spoken about how white males are represented, how the Syrians come across, females, age, gender and ethnicity. Also speak about camera angles and consider why the image appears to have been taken from the particular angle, could it represent vulnerability or power?  MARK: 9/10

Question 3: Technology advances, use any examples of:

• More accessible 
• Clear format/layout
• More interactive
• Ads/subscriptions
• Similar links to related articles (wider range)
• Can find any newspaper that you desire
• Globally interactive audience
• Portable 
• Environmental friendly
• Updates news automatically/Live updates

Include why the print circulation has decreased and use examples of the above to back up and evaluate the question. Refer to the online versions of The Guardian and The Daily Mail and explain how the industry has responded to the decline in print circulation and why the online editions are equally as important.   MARK: 9/10

Question 4: Participatory media was the main part of the question, the audiences are now becoming more involved in the distribution and media and how they want it be written/how it comes across. Us as an audience are the ones which capture the images for natural disasters/new events. We then upload these images to social media where they are then shared nationally and internationally so that everyone has the option to view whats going on. Also due to the fact that uploading news on social media platforms is automatic it means that us citizens are ultimately responsible for being the journalists.  MARK: 7/10

The Jungle Book 1967&2016 Marketing

Jungle Book facts - Production, ownership etc...

Film Industry - Jungle Book 1967&2016

When considering both film posters of Disney's The Jungle Book its clear to establish that one was produced in 1967 whilst the other in 2016, the differences in the cultural context highlight how computer graphics have advanced over the years. Beginning with the 1967 version the characters appear very much animated and cartoon like whereas with help from CGI the 2016 edition can have more realistic looking animals and backgrounds. Advances in technology enables the audiences to feel more connected with the later version because the scenery and characters appear more realistic and sophisticated however, this doesn't take anything away from the 1967 original version. The appearance of the 1967 version is childlike and sweet, it seems like the sort of film which wouldn't cause any sort of distress to anyone who wishes to watch it. Whereas from the looks of the 2016 version we get a very different vibe from it, the colours are mostly dark making it hard to analyse what characters are in the poster. Only when you analyse the poster are you able to distinguish the other animals in the image because at first glance you only see the boy and the panther however when you start thoroughly analysing you are able to spot the monkeys and the snake - by camouflaging the other characters it creates this idea of suspense and the fear of what awaits them in the jungle. Also another interesting aspect of the 2016 version is the sunlight in the background, this light could signify that something good will come out of the jungle eventually even if there will be some dark moments before the characters get there.

Daily Mail front cover Evaluation

What was the task you were given and who were your target audience?

- We were assigned the task of creating our very own front cover page for The Daily Mail, every aspect of the newspaper had to be created by ourselves, the only parts which we could copy and paste were the Masthead and the photographs that relate to our chosen stories. Before we were sent away to  complete the task we were given a list of news stories and adverts which we could choose from, by doing this it eliminates everyone creating similar front covers. When considering which stories and adverts to choose from I thought carefully about the technical conventions of a mid market tabloid so that my front cover had representations of this specific genre of newspaper, i.e. hard/soft news, larger text and adverts. The target audience for the Daily Mail tend to have a demographic profile of ABC1 therefore, I had to take my lexis and mode off address into consideration in order to live up to their expectations.

What research did you undertake to complete this task?

- Before designing anything I took to Google so that I could analyse some of the traditional Daily Mail newspapers, I scanned through a few so that I gathered ideas on their layout and the way that they address their audience through their stories, photographs and text. I made sure at all times that I had a legitimate cover page available so that I was constantly referring back to the original source, this ensured that I wasn't creating something that didn't appear to look like the newspaper genre.

Which Daily Mail front cover did you use as your main source?

Which areas did you find most challenging? 

- I found that creating the headlines and the text was the most challenging aspect of the task, it was extremely difficult to mirror the exact font, so in the end I had to design every letter individually and then I stretched them and pushed them close together. Once I had completed this action for each letter I then print screened the page and inserted it as a picture onto the front cover. This was very time consuming however, it is virtually impossible to mirror the exact font unless you print screened from the legitimate newspapers  - which wasn't part of the task!

How successful do you think your front cover page was? What could be improved?

- Overall I am pleased with how my front cover looks, I feel it does have some similarities of a traditional Mid Market Tabloid for example, i am pleased with how my advertisement looks above the Masthead. To improve i need to consider the spacing between text and letters because mine doesn't appear very page filling, i would also need to re think my second advert because the box that the text is sitting in looks quite clearly fake. A traditional Daily Mail cover wouldn't have this type of error fixated with it, overall i should examine the newspaper more to ensure that my finished product portrays a clearer example of this type of newspaper genre.

Daily Mail front cover